Expanding enterprises’ understanding of the advantages of e-commerce, and encouraging domestic companies to place their products on marketplaces under the "Made in Belarus" brand – these and other issues were discussed during the recent seminar "Electronic commerce: a tool for promoting belarusian goods", held in Minsk and organized by the Belarusian chamber of commerce and industry.
The event brought together representatives from Belarusian enterprises, government ministries, Wildberries, JSC "Belarusian Universal Commodity Exchange", JSC " Foreign Economic Activity Agency", JSC "Sber Bank" and the Russian company " SberAnalytics".
The seminar was attended by the First Deputy Minister of Antimonopoly Regulation and Trade of the Republic of Belarus, Ivan Vezhnovets. In his welcome speech, he emphasized that Belarusian manufacturers need to strengthen their presence on marketplaces and actively enter online platforms. MART is working on legislative measures to ensure a stable environment for electronic commerce operations in the domestic market.
Among the speakers at the seminar were representatives of the Wildberries marketplace in Belarus. Milana Gugunishvili, an expert at the PRO Wildberries Center for the Development and Support of Entrepreneurs in Belarus, presented information on the development of Wildberries’ logistics infrastructure in Belarus, as well as the product categories and sales dynamics of Belarusian-made goods.
Evgeny Vasiliev, Director of Wildberries for the Development of Relations with Government Authorities in the Republic of Belarus, provided comprehensive responses to seminar participants’ questions, regarding the platform’s operating conditions and key advantages of the Wildberries platform for Belarusian manufacturers, as well as the promotion of "Made in Belarus" project.
Speaking at the seminar, Herman Puzyrny, Deputy Head of the Foreign Economic Activity Department of the Belarusian Universal Commodity Exchange, outlined the benefits of using BUCE's electronic trading platforms for trade and procurement operations, the opportunities for entering new sales markets through the use of marketing tools in exchange-based trading, procurement of goods and the sale of domestic alternative goods to critical imports on BUCE’s import substitution platform.
Yulia Tolstik, Head of the Department for Relations with the People's Republic of China at the JSC Foreign Economic Activity Agency, informed the participants about the benefits available to Belarusian companies when operating on the Alibaba.com platform. Attendees were introduced to the registration requirements, as well as the tools provided by the Alibaba.com platform for effective product promotion.
In his speech on "E-commerce: the future that is already here. Trends, opportunities and analytics", Andrey Voronkov, the Head of Analytical Products at the Russian company «SberAnalytics», highlighted the following topics: the share and dynamics of the e-commerce market in the Russian Federation, leading and lagging e-commerce industries and the reasons why consumers choose to shop via e-commerce platforms.
Summarizing the results of the seminar, participants emphasized the importance of holding similar events to raise awareness among economic entities about the advantages of e-commerce and also highlighted the effectiveness of interaction mechanisms between electronic trading platforms and the real sector of the economy as a foundation for promoting Belarusian goods in light of current global challenges.
In summarizing the seminar, participants emphasized the importance of holding similar events to raise awareness among economic entities about the advantages of e-commerce. They also highlighted the effectiveness of interaction mechanisms between electronic trading platforms and the real sector of the economy as a foundation for promoting Belarusian products in the context of contemporary global challenges.
The "Made in Belarus" initiative was launched in collaboration between the Belarusian Chamber of Commerce and Industry and Wildberries on May 15, 2024. Starting from October 1, 2024, a similar "Made in Belarus" category also appeared on the Ozon marketplace.
During the period from May 15, 2024 to April 30, 2025, the BelCCI processed 123 verification requests from 90 manufacturing organizations of the Republic of Belarus. During this period, 10,539 products (109 requests) were verified for Wildberries and 865 products (14 requests) for Ozon.
What is the purpose of the certification process for goods sold on Wildberries and Ozone platforms? The verification procedures established by the Belarusian Chamber of Commerce and Industry confirm that a product is manufactured in the Republic of Belarus. This, in turn, prevents counterfeit goods or items marketed by unverifiable intermediaries from being listed in the "Made in Belarus" catalog. The new product category labeled "Made in Belarus" enables verified goods to be better positioned on the platform and to permanently participate in the "Promotions" section.
Since September 23, 2024, the BelCCI has reduced the rates for the provision of product verification services on marketplaces.
The tariff rates (excluding VAT) are as follows:
· verification of product items by EAEU Customs Code: 4.58 rubles per code (previously 7.50 rubles);
· article control: 0.90 rubles per item (previously 1.10 rubles).
To provide more attractive conditions for manufacturers offering a wide product range and a large number of distributors, including light industry enterprises, a 10% discount is applied to the current tariff for applicants with quantities of goods ranging from 501 to 1000 units inclusive, while those registering over 1000 products receive a 20% discount.
For members of the BelCCI, who have selected the «Standard» package, a 5% additional discount is applied, while those who have chosen the «Premium» package receive a 10% discount.
More information about the service can be found on the BelCCI website in the section "Services", "Verification of goods for marketplaces" at the link: https://www.cci.by/uslugi/verification/.
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